The colour they choose is meant to tap into the consciousness of the time; it's the spirit of the year, represented in colour.
Pantone themselves describe it as: "A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude."
Previous years colour choices have been varied, though blues and greens feature heavily:
2016 was clearly as difficult year to define as they've taken the unusual step of choosing two colours: Rose Quartz & Serenity:
Pantone also insist that they shouldn't be viewed as two separate colours, but a blending of two shades:
Confusing! A reflection on the blurring of gender roles in our society perhaps, but what does this all mean for us and our homes? How will it affect our design choices?
Before the colour of the year goes public, Pantone releases the colours to marketing companies to start including the chosen colours in design products and make up packaging. Fashion and interior designers are also given the heads up so they can include these colours in their new collections and homeware ranges.
This means that we're going to be seeing a lot of baby blue and baby pink all over the high street, influencing our choice of what we wear, how we accessorise and what we put in our homes.
In terms of decorating colours, pink, blush and nude tones are proving the most popular. They are warmer than white, but can still be light and airy. They also provide a great back drop for other pieces of furniture and other colours to stand out. Combined with pops of blue they create a bright, warm palette for Spring and Summer.
Copper metallics (especially in lighting), tan leathers and other pastel colours such as yellow also work well within the scheme. As does more of a monochrome look with white, black and geometric prints.
Although these interiors are beautiful, it is all too easy to get swept along with a particular look because it is popular and prevalent in the shops. When choosing colours, whether the paint for your walls, or the accessories and soft furnishings in your home, always choose according to what you like and, most importantly, what you can live with day in and day out.
Here are some top tips for choosing colours:
However you decide to decorate or whatever colour you choose, most of all love it and enjoy it!